Swarovski dS rifle scopes series amalgamates the newest ballistic calculations with superior optical performance to bring the ultimate hunting scope on board. It ensures concentrating on important aspects while hunting is easy and displays the correct aiming point for the distance. It offers an automatic holding point, considering the distance, air pressure, temperature, and angle, requiring no manual adjustment. The Swarovski dS is also available with digital intelligence. The scope's head-up display projects the relevant ballistic or key measurement data in real time without distraction in the user's field of view (FOV), based on individual ballistic data for the specific firearm and ammunition. Moreover, the dS paves the way for an individual and personalized experience by allowing users to use their smartphone to adapt the dS riflescope as per their personal ballistic data. The high-resolution head-up display of the Swarovski dS rifle scopes (displaying the condition data, the aiming point, and the scope tube) can also be personalized.